ASOS / Collage
During my time as Senior Designer at ASOS I created the visual language for ASOS' Trend Guide. Drawing inspiration from the elegance of the Faberge egg and giving it a contemporary twist, I hand crafted collages using catwalk shots to give a tactile feel to a predominantly digital shopping experience.
These collages served as the centre piece for the promotional material, integrated across print and digital assets to create a cohesive experience. From inserts distributed with the ASOS magazine to animated content such as screen savers and online features.
