![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/614c93eb-ebf3-4295-b3df-ae6ba5626aa9_rw_1920.jpg?h=f30cec584acb18cac02886362c3620cc)
ASOS / Collage
During my time as Senior Designer at ASOS I created the visual language for ASOS' Trend Guide. Drawing inspiration from the elegance of the Faberge egg and giving it a contemporary twist, I hand crafted collages using catwalk shots to give a tactile feel to a predominantly digital shopping experience.
These collages served as the centre piece for the promotional material, integrated across print and digital assets to create a cohesive experience. From inserts distributed with the ASOS magazine to animated content such as screen savers and online features.
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/4fb047ad-fd08-46e5-a785-8194cd0c1197_rw_1920.jpg?h=738ac28e8a9231e8d6cd860a363fd127)
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/f5116352-0af8-4061-b509-62b983f58988_rw_1920.jpg?h=bec9734694d753535de2722fab6245c8)
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/41070377-1f8d-4fd6-958b-17f9a1e0670d_rw_3840.jpg?h=43cd26d5ff09344e546ffbbce80b187d)
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/f9b9b97c-fd03-4193-8c7d-11c8d2757349_rw_3840.jpg?h=597b346f6f817cc7b828e5ac235e0208)
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/2815638c-dfa5-4f50-bc53-59aa9197d830_rw_1920.jpg?h=affa0784f15ac187954fa8f56d008e95)
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/ad75333f-a4f6-4cd9-9bd5-d9368ab8f85f_rw_1920.jpg?h=dfd73452892cc4880df8a4bd1044dcd3)
![](https://cdn.myportfolio.com/76f1d2186553b835ff365ea7d82533d8/e43b50d6-02a6-4762-a43b-aba58a060207_rw_1920.jpg?h=78957f23b8b08655fb6f06632a278755)