BURO / Brand Identity
Working with Art Director Patrick Waugh we were briefed to create a new identity for Buro 24/7. Buro 24/7 is a fashion and lifestyle website and aims to be the 'new face of luxury media'. The international online platform provides inspiring streams of fashion, beauty, culture and lifestyle content with teams across the world working to build a voice that is relevant to all cultures.
Our task was to create an identity that was an overarching representation of the brand and that would work across their international channels. Buro 24/7 also own a chain of cafés and beauty salons across Russia, the identity needed to be adaptable to grow with the potential of the brand expanding further into other markets.
Inline with the primary branding we also designed the identity for Buro's sub brand Buro Beauty, it already has established salons across Russia so the aim was to harmonise the visual identity across the board to feel part of one global brand.