DK Upcycle / Branding
DK Upcycle are a unique start-up charity, their aim is to help both people and the planet by combining refugee camp aid and helping tackle the worlds plastic problem with one circular system. They focus on plastic waste collection, including waste from refugee camps, and are developing techniques to re-purpose that waste. They will be collaborating with local artists and turning the plastic into desirable objects with aid then going back to help those within the camps. We are currently working on developing the branding and tone of voice with a view to a full roll out later in 2021. The aim is to convey a positive energy through the communication, encouraging people to take part to tackle the problem together.