Hallie's / Branding
Tasked with developing a child-friendly identity for an upcoming café catering to families and young children, I aimed to infuse warmth, charm, and playfulness into every aspect of the brand.
The café aspired to not only provide a memorable dining experience but also to become a beloved destination. I designed a unique, hand-drawn logo, complemented by a warm and inviting colour palette, the logo set the tone for the café's identity, evoking a sense of comfort and familiarity. By striking a delicate balance between playfulness and sophistication, my aim was to create a visual identity that resonated with the café's target audience.
