Polaroid / Art Direction & Digital Consultant
I worked with Polaroid's internal team as a consultant to help roll out a new direction for their website and their photography content. My role was to oversee the digital design process with an external agency and define their photography hierarchy strategy. This led to concepting and art directing photoshoots to provide core brand imagery used throughout product landing and product detail pages.
We wanted to give Polaroid a more human touch, away from the stark tech photography they currently had. We cast a diverse group of real Polaroid fans within different locations to give a narrative to each camera model.