Polaroid Originals / Art Direction & Digital Consultancy
Polaroid Originals were at an exciting point of taking on the Polaroid name and redefining their brand offering. Collaborating closely with Polaroid's internal team, I worked as a consultant to help steer the brand in a new direction via their website and photography content.
Tasked with helping to implement a new site design with an external agency, my focus extended to crafting a comprehensive photography hierarchy strategy that would redefine Polaroid's visual identity. Central to our approach was giving Polaroid's brand a distinct human touch. To achieve this, we cast a diverse array of real Polaroid enthusiasts, situated in various locations, each contributing a unique narrative to the story of every camera model. We aimed to evoke emotion, authenticity, and connection, inviting users into the rich Polaroid experience.
