B.Craft, founded by Leonie Schulze Bölling, is a business and life coaching practice that helps individuals and organisations find joy and meaning in their work. Blending creativity with a pragmatic, hands-on approach and entrepreneurial thinking to co-create and empower.

B.Craft needed a new brand identity that built on where the practice had been, paving the way for the next chapter of the business journey, and encompassing a wider narrative. We crafted a brand language to reflect this unique spirit, with a strong mark and tactile feel, ensuring B.Craft’s identity embodies its mission and values.