Selfridges / Campaign
In celebration of the 400th anniversary of Shakespeare's death, Selfridges launched a multi-platform campaign that offered a fresh perspective on his timeless work.
Featuring a diverse range of content, including immersive theatre, in-store performances, grime artists, and lectures, the campaign aimed to provide an alternative and engaging experience for audiences.
Collaborating closely with Selfridges' store graphics team, we worked to translate the rich and varied content into dynamic digital channels and animations. Our goal was to bring Shakespeare's legacy to life in a way that resonated with modern audiences and captured the imagination of shoppers both in-store and online.
Through innovative design and creative storytelling, we transformed Selfridges into a hub of cultural exploration and artistic expression, inviting customers to immerse themselves in the world of Shakespeare in exciting and unexpected ways.
