FutureLearn / Design Lead
FutureLearn is an eLearning platform dedicated to providing accessible learning offering a wide selection of courses from leading universities and cultural institutions around the world. I spent some time with them to help roll out numerous campaigns and ensure the flow of weekly assets.
'Your Future is Now' was a digital campaign created to generate awareness of FutureLearn's courses during the new year period. The aim was to inspire and instil a sense of hope and opportunity for the year to come. I created the campaign's tagline and concept which flowed through all touchpoints, amplifying the message and ensuring consistency across the board. From social posts to emails and a site hub, the campaign effectively drove awareness and engagement, further solidifying the brand message.
