we are  /  Brand Refresh
“we are” embodies the joy of thrift shopping at their pop-up stores and provide an alternative online experience. I was tasked with refreshing their brand to better connect with their target audience of 16-25-year-olds. 
A cohesive look and feel was developed that seamlessly integrates across various channels. Bold, energetic colours are used to highlight the fun aspects of thrift shopping and a tactile, hand-cut feel creates a bespoke aesthetic to reflect the unique experience of finding one-of-a-kind vintage pieces. 
The new style guide provides a springboard that will help to position “we are” as a leader in sustainable fashion, ensuring the brand can effectively resonate with a generation of fashion-conscious, environmentally aware consumers.
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